Stories are there to be told! Everyday we show you what we love, while we believe the story behind these items can be just as inspiring. Today it is time to get to know a little bit more about Hidden Land! This Amsterdam based bag label offers high quality handmade bags made of vintage textiles and vegetable tanned full grain leather. Meet Hidden Land!
Let’s get back to the beginning of Hidden Land. How did it all start and what was the turning point that made your label come alive?
After we both been on our individual journeys and travels we came together and decided that we wanted to create something that would bring our love of design and the beauty of craftsmanship together. We started designing what we felt was still missing: quality handmade bags with a heritage, which are unique in their design but with a contemporary edge. Bringing back the decorative side of Eastern culture by combing woven fabrics and vintage with the dynamic impact of city sleekness.
Can you tell us a bit more about the idea behind Hidden Land and where your inspiration comes from?
Nowadays many products are mechanically produced, products lose authenticity. Hidden Land pays tribute to the spirit of fabric making. We’ve always been inspired by exclusive and indigenous textiles and the colors and patterns of various cultures. We wanted to combine traditional craftsmanship with modern techniques and design. Our inspiration comes from various tribes, eclectic combinations and natural textures. Bags represent what you carry with you around the world, its a personal statement.
Can you tell us more about the people behind Hidden Land?
We are Rose and Nicole, the faces behind Hidden Land! We knew each other for many years when we both lived in Amsterdam. At one point we both lived and worked abroad. Nicole lived in Africa to run her own art gallery and Rose (having a background in yoga and styling) lived in Asia at that time. We both studied photography and have always been interested in the visual beauty and environmental subjects. When we both came back to Amsterdam we saw that our common background had to lead to a collaboration in the future. We both felt the urge to combine different worlds and create our own product.
Why did you decide to name your label Hidden Land? Can you tell us more about it?
Hidden Land is the land we always look for, the Utopia, the perfect world. It is Hidden, while at the same time it is always here 🙂 It also refers to our search to hidden materials and craftsmanship and to a world without borders and new possibilities.
Difficult question – we know – but what is your favorite item of the Hidden Land range?
That is very difficult. We had to fall in love with all the bags in order to produce them. We love the shoppers as you can take everything with you, like laptops or you can even use them for a weekend away. The backpack we use the most, because its the perfect every day bag. We also have a weakness for the yoga bag as its very innovating and we’re both dedicated yogi’s.
How does the creative and production process of the Hidden Land bags looks like?
We basically make what we feel we need and we would wear. The textiles are really what makes our range unique. We traveled trough villages and deserts to find the fabrics we wanted to use for our collection. We handpicked all of them. Then we flew them cross country and found a production house who produces with environmental friendly techniques. We use high quality eco leather which is naturally dyed and then recreated our designs.
What was Hidden Land’s most memorable highlight?
I think travelling across India in search for our textiles, fabrics and materials and being involved in every step of the creation of our bags. We even did our own photoshoot in a colonial city.
Any cool new stuff coming up that you are willing to share with us?
We started with 3 models, which are big in size, for summer we want to bring out some smaller more playful models.
Where do you see your label 5 years from now?
Having a complete line and selling in different regions in the world. Maybe selling more then only bags.
Are you just as excited as we are about Hidden Land and their unique bags? Have a look at their website and purchase one of their handmade bags right away! You can also find a post about their Hypnopompic Yoga Bag on ALL ESSENTIALS, check it out here.