Stories are there to be told! Everyday we show you what we love, while we believe the story behind these items can be just as inspiring. Today it is time to get to know a little bit more about Kanuka Collective! This label offers beautiful lifestyle products, inspired by nature and crafted in New Zealand… We asked the founders about their inspiration, future plans and about their recently launched Solstice Collection. Meet Kanuka Collective!
Let’s get back to the beginning! When and by whom was Kanuka founded? And what was the turning point that made Kanuka come alive
We started Kanuka Collective in August 2014. Being an advertising creative and having a partner with a design and fashion background, we put our minds together to create a brand to fill a gap in the market – a range of premium nature-inspired homeware products crafted here in New Zealand.
Why did you decided for the name Kanuka Collective? Could you tell us more about it?
After purchasing a property perched in the Waitakere Ranges – a rainforest that borders Auckland City and Pacific Ocean – we couldn’t help but be taken aback by the lush greenery that surrounded our new studio. Most of the flora in the area is Kanuka, a native tree to New Zealand. Seeing as we work with a collection of artisans from printers to seamstresses, Kanuka just made sense as a ‘Collective’.
Where does Kanuka come from? Where is it designed and where are those pretty pieces made?
Kanuka Collective is a New Zealand based brand made up of a collective of craftspeople. We source specific materials from all over the world, with all of our products being made by hand here. It’s really important to us to keep that philosophy and allows us to be hands-on across much of the production process.
In the designs we see all kind of different materials and patterns. Where does the inspiration for all the designs come from?
We love natural textures like cork, leather and wool – there’s something so nice about bringing the outdoors inside through both prints and materials.
Kanuka offers products made of high quality and attention to detail. Could you tell us a bit more this in terms of materials, development and production process of the Kanuka pieces?
Detail is everything. Our customers take great pride in their spaces and we want ensure that our products really enhance them. Because our products are made locally we can oversee every step of the production process which gives us the ability to really fine-tune the details and maximise quality control.
Kanuka recently launched the new Solstice range. Could you tell us a bit more about this collection?
Our latest collection, Solstice, is all about the transition of seasons – the shift in colour and light. In this range we’ve introduced dip-dyed linen, leather and cork along with a new selection of palm prints as an evolution from our more tropical-inspired summer range. This collection’s palette is heavily rooted in 70s design.
Difficult question – we know – but what is your favourite item of the Kanuka range?
It would have to be the cork cushion – such a unique material, with the same characteristics of leather in terms of durability, and is incredibly soft to the touch.
What has been the most memorable highlight for Kanuka so far?
Our recent location shoot was an incredible experience. Seeing our products work so harmoniously in one of New Zealand’s most iconic houses was incredible. Check out our latest lookbook for details.
Any cool new stuff coming up that you are willing to share with us?
We’re working on introducing more furniture pieces and soft furnishings – we’re also really excited about introducing more leather to the range, it’s such a timeless material and is synonymous with luxury.
Where do you see Kanuka 5 years from now?
We want to build the brand and expand our offering to really make our mark in the homeware industry, and see more of our products in spaces all over the world.
Are you just as excited as we are about Kanuka Collective and their new Solstice collection? Have a look at their webshop and purchase your favorite goods right away! You can also find our favorites of this new range on ALL ESSENTIALS, check them out here.
Photography: Simon Wilson
Copyright: Eric Young