Stories are there to be told! Everyday we show you what we love, while we believe the story behind these items can be just as inspiring. Today it is time to get to know a little bit more about memobottle! This brand offers slim premium reusable watter bottles, and is unique in its kind… We asked the founders about their inspiration, future plans and much more. Meet memobottle!
Let’s get back to the beginning! Where did the idea of the memobottle come from and what was the turning point that made the brand come alive?
There was a specific day that we decided to make memobottle a reality – but for us the triggers had started long before. The memobottle was born from two main frustrations that we had encountered within society while growing up together. Being two primary school friends from a coastal town in Australia, we were constantly spending time at the beach and outdoors. We noticed an increase in the number of plastic water bottles that would wash ashore at our local beach, and decided to look into it a little bit further. We had no idea how large this problem was initially and we were completely shocked at how in a country that provides clean and accessible drinking water, people could buy single-use bottled water and pay over 1400 time more that what it costs from the tap.
We had also experienced the frustrations of trying to fit round water bottles into our bags. All of the bottles out there were all designed around ease of manufacture. Because of this, car holders, bike holders and accessories followed suit. We decided to flip the equation and create a product that was optimized for transportation but still held the functionality of traditional water bottles.
Jesse went to work on the design that soon became the memobottle. We knew from that point that not only could memobottle be a beautiful product, but it had the ability to become a vehicle to change people’s mentality around how water can be consumed.
When did you know it was time to leave your day jobs?
The interesting thing is that we both loved our jobs and found it difficult to leave. We were both working 7am-10pm at our daily jobs and then from 11pm-3pm on memobottle. We had found ourselves excelling in our own careers but also had that itch to create something that could change people’s minds for the better. Their was a moment when we had both met up in LA for the inclusions in the Oscars and Grammys gift bags for a television interview. After the interview we went out for lunch and didn’t speak a word. There was a moment when we had both realised the potential of memobottle and the actual effect we could have on changing people’s minds about single-use bottle consumption and assist in us moving towards a more reusable society. We had to decide whether we were getting on the train or if we were going to let it speed on by. The next week we both quit our jobs…
Who are memobottles designed for?
The memobottle is designed for the people who drink water and have an environmental conscience. It boasts a transparent and convenient design. We don’t want people to buy this bottle who aren’t going to use it – that goes against everything that we stand for. We aim to create useful and beautiful products that can assist in bringing us back to more reusable society.
The environmental damage caused by single use drink bottles is devastating to the planet and memobottle aims to curb this. Do you think memobottle customers are more consciously making purchases with an eye to being more thoughtful towards the planet? Is this a trend you’re seeing with the Millennial demographic?
Absolutely. It is refreshing to see that people are starting to make choices based not only on their own values but on the ethics of the business that they are aligning themselves with. We realised a long time ago that people really are resistant to change. Unfortunately, when presented with two options a lot of people still go with the more convenient or cheaper option regardless of the environmental or social implications. We decided that the memobottle not to only had to be better for the environment but it had to provide the user with something just as or more convenient than their current situation. The memobottle had to be beautiful, transparent and make people think, encourage people to ask questions and use all of this as a vehicle to encourage people to move away from throw away water bottles.
Do you think enough designers are focusing on creating products which could be beneficial for the environment?
It seems more and more designers are now integrating solutions to social and environmental issues into their design projects. We believe it is becoming inherent in young designers to naturally seek the ethical route. Obviously more education is required around alternative materials and environmentally considered manufacturing processes but this shift in thinking is the beginning of something special. Currently there are only a few places in the world where designers are really celebrated for their abilities; saying this we can see designers are now beginning to understand the positive influence and role that they can play within society and the corporate world. When the memobottle journey begun we knew that in order to effectively communicate the issue of single-use bottles we had to provide a product that was not only addressing the problem but it had to be a convenient solution. Without convenience the path to unforced change is a slow one.
Who do you admire most in the world of design or creativity?
We have huge admiration for the sheer brilliance of Leonardo Da Vinci’s mind – his creations continue to be a huge motivator for us. His ability to evaluate organic forms and produce unique analysis of his environment complements the positive progression he made to engineering and design with the technology that he had at the time. He was a true observer and innovator. Steve Jobs is another big influence. His business mind and intense dedication to simple, clean and eye catching design, marketing and branding had a huge impact on us. We find nature itself to be a big influencer. The patterns and natural forms that occur in everything provide endless entertainment, inspiration and admiration – it’s being able to read the patterns which is the hard part.
How do you define creativity?
For us creativity is personal expression. It is the emotions, the thoughts and the actions. It is the new way of looking at problems. We knew we had something special when people started responding with ‘Why didn’t I think of that?’
What advice do you have for someone with an original idea that they’d like to make a reality?
Give it a shot! The best thing about crowdfunding and social media platforms is that we now have the ability to put an idea out to the world and receive some accurate and informative feedback. Once upon a time inventors and entrepreneurs alike were forced to place their life savings or their house on the line. These days, with platforms like kickstarter, pozible and indiegogo we are able to let the people decide first. Our advice is to work hard and work fast, put your idea out there to the world and use the feedback that you obtain whether it be good or bad, to refine and improve your idea. Good luck!
Where do you see Memobottle 5 years from now?
The product roadmap has been planned for the next 2 years and is extremely exciting – expect some really cool things to be released in the next 12 months and beyond! Overall, we’d love to think that in five years time there has been a significant reduction in single-use water bottle consumption and a social shift towards a more reusable society.
Are you just as excited as we are about memobottle and their new reusable water bottles? Have a look at their website and purchase your memobottle right away! You can also find a post about the new A6 memobottle on ALL ESSENTIALS, check it out here.