June 18, 2015

We recently visited the launch event of the SYOU sneaker concept in Amsterdam.

SYOU, pronounced ‘shoe’, stands for iSEEYOU, because SYOU sees talent all over the world and aims to collaborate with local creative talents, suppliers and manufacturers to co-design quality sneakers together!

By exporting the SYOU sneakers, they try to stimulate the local economy. The current line comes straight from Colombia and is created with lots of energy and local love.

Great brand philosophy if you ask us!


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